About The Book

“The leadership rules we inherited are overdue for a reckoning—and Coval delivers it. Misled is the type of book leaders have been avoiding and desperately need. Coval names what most won’t, dismantles what no longer serves us, and does it with a rare combination of honesty and humor. This isn’t theory. It’s hard-won truth—an absolute must-read for every executive and aspiring leader.”

“Larry delivers a masterclass in leadership—turning hard-earned lessons about what not to do into a practical guide for what great leaders must do. In Misled, he reframes the past with clarity and conviction, offering today’s leaders a powerful road map to lead with greater purpose, serve their people more effectively, and create lasting value.”

“Misled is an absolutely enjoyable read filled with Coval’s own experiences. The advice and stories are real and genuine with no bullshit. Coval’s understanding of what makes an effective leader shines through, and his perspective is straightforward, honest, and direct. By the time you get to the last page, you will have not just a better understanding of what it means to lead but what it looks like day in and day out. Leaders, take note: Your people will thank you for reading this book.”

“How refreshing! Misled skips the meaningless, ethereal buzzwords and leadership fads and instead focuses on real, actionable lessons in how to be better at our jobs. I wish I had this book when I took on my first business leadership role. It would have lessened the number of anxiety-ridden, sleepless nights by helping me understand that sometimes our greatest strength can also be our weakness. Misled is a must-read for anyone taking on a new role that includes navigating the complex, administrative-laden world of people, performance, and revenue leadership.”