meet The Founder
larry coval
Lawrence (Larry) Coval didn’t study leadership from the outside. He lived it for nearly four decades. He started at the bottom, worked his way up, and spent years leading large organizations, managing significant revenue, and being accountable for hundreds of people at a time.
At 23, he was handed a leadership role he wasn’t ready for, and he knew it. That experience shaped everything that followed. Instead of relying on theory, Larry learned through real outcomes, real pressure, and real consequences.
Over time, he developed a simple, unforgiving standard. His job was to make his people successful. If they won, he won. Simple, but not easy.
Today, Larry brings that same operator mindset to his work, cutting through conventional leadership advice and replacing it with what actually works in the real world.
Larry’s EXPERIENCE
Almost four decades. Five companies , from giant corporations to smaller, privately held organizations. From Frontline Manager to Division Vice President. Larry Coval got his start leading people at AT&T, where his groups regularly earned the company's highest honors for sales performance and leadership.
Since then he's led people across a wide range of companies - big and small, public and private, union and non-union - each with its own culture, politics, and version of what "leadership" was supposed to mean. In his last stop, at Cox Business, he spent two decades, including a stretch turning the company's worst-performing market into its fastest-growing in just 24 months, scaling it from $30M to $175M in revenue.
By the end of his career he was leading organizations spanning large geographic territories, over 700 people, and annual revenue streams well north of $1 billion. Different geographies. Different company sizes. Different cultures. Same job: practice effective, competent leadership to enable people to do their best work.
ARCANE
Leadership Concepts
FOUNDER AND PRINCIPAL - 2026
Cox Business
Division VP - 2021 - 2025
Led multi-market Sales & Sales Support organization of 300+ employees with annual revenue stream exceeding $1B. Broad, company-wide endeavors. Managed largest and fastest growing markets while implementing strategic initiatives to drive creation of new revenue in both core areas of business as well as adjacencies. Led a group of leaders who oversaw revenue operations in NV, AZ and OK in addition to National Accounts, Federal Accounts, and the Education vertical.
Regional VP West Region 2017 - 2021
Led multi-market Sales and Order Management organization with annual revenue stream exceeding $1.3B. Directed organization of 700+ employees, consistently exceeded revenue and sales targets. Managed 6 Market Vice Presidents in CA (2), NV, AZ, NE, and LA along with National Account teams.
Cox Business
Vice President 2006 - 2017
P&L ownership of $175M revenue stream and oversight of 135 employees. Consistently honored for being the highest top-line growth market in the company for both revenue and OCF. Top line revenue grew from $30M to $175M during tenure. Oversaw areas encompassing sales, product management, marketing, solutions engineering & design, and installation.
Director of Sales 2004 - 2006
Led the performance turnaround of the Company's poorest performing market and, over the course of 24 months, ushered in an era of top line revenue growth unmatched anywhere in the company. The local leadership team received numerous awards for performance excellence.
AT&T
SALES LEADER
Led a team of sales professionals in the San Francisco market. Received the company's highest honor for sales performance and leadership.